Essential IT Support for Small Businesses in Bakersfield

Understanding the Importance of IT Support for Bakersfield Businesses

In the fast-evolving digital landscape, the role of Information Technology (IT) in shaping business success has grown exponentially. For Bakersfield’s diverse economy—spanning agriculture, energy, retail, and services—robust IT support is not a luxury but a necessity. The integration of IT solutions enables businesses to streamline operations, enhance customer experiences, and safeguard sensitive data. However, neglecting IT support can lead to dire consequences, such as operational downtime, security breaches, and loss of customer trust. By proactively investing in reliable IT support, Bakersfield businesses can secure their operations, optimize productivity, and position themselves for sustainable growth.

The Role of IT in Local Businesses: An Overview

Bakersfield's business landscape, from retail and manufacturing to services and consultancy, rapidly incorporates digital solutions. This integration helps local businesses:

• Streamline processes.
• Enhance customer experience.
• Foster growth by leveraging data analytics.
• Secure sensitive data.

While digital solutions amplify business potential, they come with challenges, making IT support indispensable.

According to the U.S. Federal Communications Commission;

The Internet allows businesses of all sizes and from any location to reach new and larger markets and provides opportunities to work more efficiently by using computer-based tools. Whether a company is thinking of adopting cloud computing or just using email and maintaining a website, cybersecurity should be a part of the plan. Theft of digital information has become the most commonly reported fraud, surpassing physical theft. Every business that uses the Internet is responsible for creating a culture of security that will enhance business and consumer confidence.[1]

Consequences of Neglecting IT Support

Downtime & Loss of Revenue

A single IT issue can bring operations to a halt, resulting in significant downtime. For instance, a network failure can disrupt POS systems in retail, causing a loss in sales. Studies have shown that unplanned downtimes cost businesses thousands of dollars per minute.

On average, studies show, unplanned downtime costs 35% more per minute than planned downtime.

The direct costs of unplanned downtime can be staggering: An IBM Global Services study puts the average revenue cost of an unplanned application outage at over $400,000 per hour for large enterprises in any sector. And these outages add up. The same study shows one in three organizations experience unplanned downtime on a monthly basis. Similar research from Dunn & Bradstreet shows that 59% of Fortune 500 companies experience a minimum of 1.6 hours of unplanned downtime per week.[2]

Cybersecurity Threats

Without consistent IT support, businesses expose themselves to cyberattacks. In 2019, cyberattacks on small businesses led to an average loss of $200,000.[3]

According to the Hiscox 2022 Cyber Readiness Report;

The median cost per respondent of all cyber attacks suffered has risen 30% in the past year, to just under $17,000. But that masks a wide range of outcomes – between a low of $9,900 in Belgium and a high of $28,100 in the UK, where costs more than doubled. Costs also doubled in Ireland – to $16,800.

More firms were hit by ransomware – 19% compared with 16% the previous year. Two-thirds (66%) paid up and more than half (53%) paid ransoms on multiple occasions. US and Irish firms were most likely to pay up, German ones least likely. The single largest ransom paid was just under $100,000, marginally up on last year’s $95,000.One strange anomaly: the food and drink sector was the least targeted with ransomware (only 14% of firms reported an attack) but the most likely to pay a ransom – 62% of affected firms gave in.[4]

Bakersfield businesses are not immune to these threats, emphasizing the importance of regular system checks and updates.

Once you decide on managed IT support, choosing the right provider is crucial.

Learn the essential criteria in our guide to selecting the best IT support provider.

Loss of Customer Trust

Data breaches or operational inefficiencies can erode customer trust. A single data breach can result in a significant decrease in brand value. Rebuilding this trust can be time-consuming and expensive.

According to the International Trademark Association;

[...] the consequences of a data breach linger long after the incident. The first year after the incident accounts for only 67 percent of the total cost: 22 percent of costs were incurred in the second year, while 11 percent of the costs occurred more than two years after the data breach.[5]

Inefficient Business Processes

Without adequate IT support, businesses might use outdated or inefficient software, leading to slower operations and decreased productivity.

According to Industry Dive;

[...] a recent survey found that U.S. employers may be losing up to $1.8 trillion in wasted productivity due to aging infrastructure and outdated technology.

The Samanage State of Workplace Survey, which polled nearly 3,000 U.S. working adults in late January, found that workers spend an average of 520 hours a year — more than one full day’s work each week — on repetitive services and tasks that could be easily automated, such as, password reset requests, new employee onboarding, contract review and approval, and office supply requests, to name a few.

Based on a average national hourly wage of $25.39, Samanage found the current situation translates to businesses losing $13,202.80 a year per employee on unproductive tasks. With a U.S. labor force of more than 140 million, this totals a collective loss of $1.8 trillion annually.[6]

Bakersfield's Business Landscape: Why IT Support is a Priority

Bakersfield, with its diverse economy, sees a wide range of IT needs. From the advanced agricultural techniques employed in Kern County to the energy sector, businesses leverage technology for optimization. Thus, having a local IT support that understands Bakersfield's unique business challenges can be a game-changer.

FAQ: IT Support for Bakersfield Businesses

1. Why is IT support essential for businesses in Bakersfield?

IT support ensures that businesses in Bakersfield maintain efficient operations, secure data, and adapt to the ever-changing digital landscape. With industries like agriculture, energy, and retail relying heavily on technology, IT support helps prevent downtime, mitigate cybersecurity risks, and enhance customer experiences.

2. What are the risks of neglecting IT support?

Neglecting IT support can lead to:

• Downtime: Resulting in revenue loss and disrupted operations.
• Cybersecurity threats: Exposing sensitive data to breaches and attacks.
• Customer trust issues: Damaging brand reputation after data breaches.
• Inefficient processes: Slower productivity due to outdated technology.

3. How does IT support improve productivity for small businesses?

IT support optimizes business operations by:

• Automating repetitive tasks.
• Streamlining workflows.
• Upgrading outdated systems.
• Preventing disruptions through proactive maintenance.

4. What IT challenges do Bakersfield businesses commonly face?

Bakersfield businesses often encounter:

• Network outages disrupting services like POS systems.
• Increased vulnerability to cyberattacks.
• Dependence on outdated technology.
• The need for industry-specific IT solutions tailored to local challenges.

5. How does IT support enhance cybersecurity?

Reliable IT support protects businesses by:

• Implementing robust firewalls and antivirus solutions.
• Regularly updating software to close security gaps.
• Conducting vulnerability assessments and penetration testing.
• Providing employee training on safe digital practices.

6. Can IT support reduce operational costs?

Yes. IT support minimizes costs by:

• Reducing downtime, which saves revenue.
• Preventing data breaches that could result in fines or lawsuits.
• Enhancing efficiency through automation and modern software.
• Optimizing resource allocation with better data management.

7. How can Bakersfield businesses find the right IT support provider?

To find the right IT support provider, businesses should:

• Look for local expertise with knowledge of Bakersfield’s unique needs.
• Verify credentials, testimonials, and case studies.
• Ensure they offer 24/7 support and tailored solutions.
• Choose a provider with a proven track record in cybersecurity and infrastructure management.

8. What industries in Bakersfield benefit the most from IT support?

Industries that benefit include:

• Agriculture: Using IT for precision farming and supply chain management.
• Energy: Enhancing operations and monitoring systems.
• Retail: Managing inventory, POS systems, and customer data.
• Professional Services: Improving client communication and data security.

9. What steps can small businesses take to improve their IT infrastructure?

Small businesses should:

• Conduct an IT audit to identify weaknesses.
• Invest in scalable and secure IT solutions.
• Partner with a reliable IT support provider.
• Train employees on cybersecurity best practices.

10. How does Second Star Technologies support Bakersfield businesses?

Second Star Technologies provides customized IT solutions, including:

• Network management and optimization.
• Advanced cybersecurity measures.
• 24/7 IT support and monitoring.
• Tailored strategies for Bakersfield’s diverse industries.

References

1. Federal Communications Commission. (2011, May 13). Cybersecurity for Small Businesses. Federal Communications Commission. https://www.fcc.gov/communications-business-opportunities/cybersecurity-small-businesses
2. The Costs of Planned vs Unplanned Downtime. (2023, May 15). Cockroach Labs. https://www.cockroachlabs.com/blog/planned-vs-unplanned-downtime/
3. Steinberg, S. (2019, October 13). Cyberattacks now cost small companies $200,000 on average, putting many out of business. CNBC. https://www.cnbc.com/2019/10/13/cyberattacks-cost-small-companies-200k-putting-many-out-of-business.html
4. Cyber Readiness Report 2022. (n.d.). https://www.hiscoxgroup.com/sites/group/files/documents/2022-05/22054%20-%20Hiscox%20Cyber%20Readiness%20Report%202022-EN_0.pdf
5. edelman.admin. (2020, March 1). Data Protection Committee Update: The Effect of a Data Breach on Brand Value. International Trademark Association. https://www.inta.org/news-and-press/inta-news/data-protection-committee-update-the-effect-of-a-data-breach-on-brand-value/
6. Outdated tech may be costing US employers $1.8T thanks to “repetitive tasks.” (n.d.). HR Dive. https://www.hrdive.com/news/outdated-tech-may-be-costing-us-employers-18t-thanks-to-repetitive-tasks/414819/

Conclusion

In today's world, where business and technology are intertwined, IT support is essential for success. For small businesses in Bakersfield, overlooking IT support is not feasible. Adopting it helps avoid potential setbacks and sets businesses up for growth and success in a competitive environment.